Wall Street analyst and former Interpublic economic forecaster Brian Wieser is returning to Madison Avenue, this time at WPP. Wieser, who for the past … Read the whole story
The company has hired Jay Askinasi as vice president, head of agency and digital partnerships for Xandr Media. Read the whole story
The number of brands advertising on Snapchat surged to 1,400 in 2018. That's the good news for the burgeoning social media app. The bad … Read the whole story
The Edge shelf will allow Kroger to generate new revenue by selling digital advertising space on the shelves to CPG brands, Read the whole story
The acquisitions mark a major expansion of Spotify's podcasting business, bolstering both its content chops and its service and monetization capabilities. Read the whole story
The company has forged partnerships with Bonnier (the owner of Saveur and Popular Science magazines), BritAsiaTV, FashionTV, Fighting Spirit and Sideways Film to fill … Read the whole story
The illustration, by San Francisco-based artist John Mavroudis, uses words and phrases from Ford's Senate testimony to create her likeness. Read the whole story
YouTube nearly doubled the number of channels with 1 million or more subscribers. The number of creators earning five or six figures per year … Read the whole story
The refresh comes as the brand transitions further away from its old-school TV roots into a leading digital commerce destination. Read the whole story
The ANA Tuesday urged the state to narrow the scope of information covered by the law to make it more marketer-friendly. Read the whole story
For Facebook, additional threats could come from new engagement platforms like Fortnite and Twitch, which bring consumers together in ways that Facebook doesn't. Read the whole story
Various sponsors' attempts to come across as comedic or offbeat fell flat, or were vaguely (or not so vaguely) off-putting. Read the whole story
Overall cable network revenue was up 4% to $4 billion from higher advertising, as well as higher overall affiliate fee revenue. Read the whole story
The acquisition adds more than 60 million monthly views across brands from the Adventure Sports Network titles. American Media Active Lifestyle Group's titles will … Read the whole story