by Wayne Friedman
The guarantee was based on U.S. box-office results, where the movie earned $20.4 million in its opening weekend, and $76.1 million to date. Read the whole story
by Laurie Sullivan
Amazon has quietly expanded the ability for some brands to target ads to other brands in its Amazon Business marketplace. Read the whole story
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by Alex Weprin
One surprising new entrant is Walmart-owned streaming video company Vudu, which has been ramping up its content offerings in a bid to directly take … Read the whole story
COMMENTARY
by Joe Mandese
Jeff Bezos' whistleblowing indictment about how American Media Inc. has been "weaponizing its journalistic privileges" sheds new light on what has been an increasingly … Read the whole story
by Joe Mandese
As part of its 2019 Video Convergence Report, Advertiser Perceptions asked a representative sample of advertiser and agency execs which attributes factor the most … Read the whole story
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by Laurie Sullivan
Purging millions of accounts may have helped Twitter redeem its reputation when it comes to providing a safe haven for brands to interact with … Read the whole story
by Alex Weprin
The ad-sponsored company has a deal with the Dallas Mavericks to be the NBA franchise's exclusive creative and distribution partner in the U.S. It … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
CIMM's cross-platform measurement summit Thursday reminds the industry that some of the issues are leading edge, while some are, quite frankly, old chestnuts. However, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Digital newspapers already make it pretty easy to click (only) on the sections you want to read. Before you know it, you are in … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Nielsen and other third-party measurement companies have had a tough time accounting for all digital TV messaging -- when it comes to installing software … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers are willing to pay a lot for consumers' attention during the biggest TV event of the year, but what about ad recall? Game-time … Read the whole story