January 25, 2023
Ad Execs: 'Premium' Is Just Another Word For Nothing Better To Choose
- by Joe Mandese @mp_joemandese, February 7, 2019
Advertising and media industry pros like to throw the word "premium" around to help differentiate valuable ad inventory from commodities, but the term often seems relative, depending on who is expressing it. To suppliers, "premium" often means whatever inventory yields the highest price. To ad execs, it typically means which …
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