Nearly two years after acquiring independent agency trading desk Accordant, Dentsu Aegis Network is ready to lean back into that brand again. Founders Art … Read the whole story

The company's programmatic advertising spend is worth tens of millions of dollars each year, and includes a mix of video, display, mobile and native … Read the whole story

The good news is that the Interactive Advertising Bureau's ads.txt initiative has seen remarkably fast compliance among the world's top website publishers doing business … Read the whole story

Of the $744 million brands spent on influencer marketing in 2018, $102 million was wasted on fake followers, according to a new report from … Read the whole story

The scandal is a reminder of how well players in the business play the blame game -- and how much work remains to be … Read the whole story

Media agency wunderkind Richard Beaven left Madison Avenue to pursue his passion for photography and restore a farm in Ghent, NY seven years ago. Read the whole story

CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's game --- but says out-of-home viewing was even with 2018 total. Read the whole story