The company is rethinking its windowing and syndication strategy for CBS All Access originals. Read the whole story
The national marketing campaign kicked off over the weekend during the NBA All Star Game festivities, with the first ad running during the 3-point … Read the whole story
The number of marketing startups focused on blockchain-based solutions has grown from 22 in Q3 of 2017 to 290 today. Read the whole story
Westwood One's podcast creative test found podcast ads were more effective than both TV and online video in call-to-action metrics. Read the whole story
Criteo's investments this year will focus on providing self-service tools for its platform that allow advertisers to take control of strategies. Read the whole story
That represents a big chunk of the $400 to $500 million that the Swedish streaming giant said it plans to spend on podcasting companies … Read the whole story
In the near future, the technology has encouraging potential for specific advertising use cases. But first the industry needs to undergo a crawl-walk-run education … Read the whole story
The U.S. Asian household earns an estimated $116,319 annually -- about 36% more than other U.S. households and 22% more than white households. Read the whole story
"Civil rights protections have existed in brick-and-mortar commerce for decades. It is time to ensure they apply to the internet economy as well," watchdogs … Read the whole story