This version will "usher in a rapid wave of adoption by app developers and programmatic media buyers," the IAB Tech Lab says. The beta … Read the whole story

The company outlined three initiatives that will form the core of FreeWheel Media: attribution (moving to real results), building a clear audience view, and … Read the whole story

Google blocked 2.3 billion ads in 2018 -- about 6 million each day -- to stop scams, abuse and malware, but the annual review … Read the whole story

Carat USA has named Louisa Wong COO and Diane Harrison senior vice president-human resources. Wong, who will oversee day-to-day operations, including data and technology, … Read the whole story

With half the 2018-2019 U.S. syndication TV season completed, viewership for top shows has declined by mid-single-digit percentages versus a year ago -- similar … Read the whole story

After the NFL, the NCAA's college men's basketball tournament is the most lucrative TV sports franchise from an advertising standpoint, according to an analysis … Read the whole story

Digital advertising and sponsorship of esports -- team video gaming -- is a growing part of many sports TV networks' efforts and is set … Read the whole story

Consumer interest is piqued by the idea that Disney+ will carry Disney's vast movie and TV library, including titles from Disney, National Geographic, Pixar … Read the whole story