Total advertising at the company is projected to climb 9% this year to $3.8 billion, with Fox network advertising rising 8% to $2.5 billion. … Read the whole story
In recent years, tech companies that played fast and loose with customers' data have faced lawsuits, civil investigations by the government, and even fines … Read the whole story
The company will seek out global advertisers seeking an international audience, as well as local and regional advertisers in the countries where DAZN operates. … Read the whole story
While a few advertisers were vocal about their decision to exit the platform, after the exploiting children scandal, the overwhelming majority of advertisers kept … Read the whole story
Snapchat needs to get brand advertisers on board, convincing them that return on media investment performance works well on the platform. Read the whole story
The platform enables marketers to run search engine marketing campaigns from one platform, and the company also plans support for Amazon, Pinterest, Shopping and … Read the whole story
Bing, Samsung and Starcom are running a test of a 3D ad format -- the first in the industry to run on desktop and … Read the whole story
Donny Deutsch, a second-generation ad man and cable TV personality, this morning announced he is considering a bid for mayor of New York City. … Read the whole story
The only thing more surprising than the buy-your-way-into-college scandal was that it came as news to anybody. Read the whole story
Fox News Channel remains the highest-viewed cable network month-to-month. It continues to grab high ad sales. Is that buzz sustainable for advertisers, given ongoing … Read the whole story
The Big 4 -- Netflix, YouTube, Hulu and Amazon Prime -- remain the top OTT app downloads, but some next-tier players are gaining critical … Read the whole story