News and info-sharing site Reddit may finally be making inroads on Madison Avenue. In new estimates, eMarketer forecasts Reddit will top the $100 million … Read the whole story
Koziarski joins PHD US from sibling agency Resolution, where he was head of solutions at the performance marketing unit. Read the whole story
The appointment follows OMD's recent decision to integrate performance marketing, data science, and platform management capabilities at the account team level. Read the whole story
The initiative, called P1, will allow marketers to target and optimize media plans and earn near real-time measurement on back-end reporting. Read the whole story
Customers of Adobe Marketing Cloud, Adobe Audience Manager and Adobe Analytics products will be able to target the fast-growing OTT audience through Roku devices. Read the whole story
Employees from a variety of brands, publishers and ad-tech companies will collaborate on building standards. The change in focus began early in 2019. Read the whole story
The venture intends to develop new in-stadium mobile features and work with game developers to create NFL-themed games powered by 5G. Read the whole story
Attorney General William Barr has emerged as an early contender for MediaPost's "Media Person of the Year," based largely on one of the best … Read the whole story
Adobe Advertising Cloud on Tuesday announced updates to its search capability that optimize performance across multiple search engine bidding strategies. Google, with its smart … Read the whole story
Right-wing political news site Breitbart had its sixth consecutive month of losses in year-over-year unique visitors, according to the latest edition of TheRighting. TheRighting, … Read the whole story
Facebook removed 1,907 Facebook Pages, Groups and accounts for engaging in spam and coordinated inauthentic behavior linked to Russia. It also removed 513 Pages, … Read the whole story
One of the most compelling parts of Apple's publishing platform is its Apple News Format, which gives publishers greater flexibility in how they present … Read the whole story
What's the marketing message in the future for Netflix? It's about to go head to head with big competitors including Walt Disney, NBCUniversal, WarnerMedia … Read the whole story