Advertising has amounted to 6,284 commercial airings totaling $763.8 million in national TV advertising vs. 6,529 commercial airings in 2018, amounting to $790.2 million. Read the whole story
Human interaction remains the No. 1 way media buyers and ad execs stay on top of industry news, according to a survey of more … Read the whole story
The ad industry is urging a California lawmaker to retreat from her proposal to allow consumers to sue companies that violate the state's new … Read the whole story
Hulu said it is now limiting individual commercial breaks to 90 seconds. Commercial breaks had been 180 to 240 seconds long. Earlier this year, … Read the whole story
Cable programming staples such as syndicated TV series, old movies and kids shows are declining. Streaming video is to blame, according to a new … Read the whole story
When does a hard-to-pronounce brand name change from a liability to an asset? When pundits and the news media give an assist by providing … Read the whole story
A recommendation feature that fails to disclose that its voice search results are drawn from a curated database could land Google in hot water. Read the whole story
Teads hopes to be a billion-dollar per-year company by 2021. While programmatic still accounts for most of the company's business, newer products, including the … Read the whole story
Amazon remains the fourth-largest digital advertising seller worldwide behind Google, Facebook and Alibaba, according to eMarketer, explaining why Merkle on Tuesday released its second … Read the whole story
A new study from Dentsu Aegis finds that nearly half of U.S. consumers (45%) have taken steps in the past year to shrink their … Read the whole story
Kate DuBois took on the role of general manager, search after nearly 15 years supporting performance media, digital marketing and communications in leadership roles … Read the whole story
The praise for Sandra Oh's performance as MI-6 investigator Eve Polastri is certainly well-earned. She's a great character. Read the whole story