Under its remit the agency will lead all integrated media planning and buying efforts, including advanced data and analytics. Read the whole story
That's according to an analysis released Wednesday during a presentation by CBS and Simulmedia. Read the whole story
Sarah Robertson has been appointed head of Rufus, Initiative's U.S. agency dedicated to Amazon. Nancy Yip Ramos has appointed head of entertainment, Rufus. Read the whole story
The Algorithmic Accountability Act would require companies to study whether their algorithms pose risks to privacy, as well as whether they may result in … Read the whole story
WPP's Kantar unit has named long-time Microsoft executive Reed Cundiff CEO of its North America operations. He succeeds Wayne Levings, who is returning to … Read the whole story
The immersive, voice-enabled experience will promote the upcoming release of the animated movie "The Missing Link." Read the whole story
Based in New York City the new firm is being led by Travis Johnson, a 20-year industry veteran who joined DAN about a year … Read the whole story
The Save the Internet Act will now move to the GOP-controlled Senate, where it faces tough odds. Read the whole story
Overall use of social media by U.S. adults has remained essentially unchanged in 2019, even for Facebook, according to the most recent survey conducted … Read the whole story
Brands making the shift included Oreo, Adidas, Mtn Dew and AT&T, according to report from BrandTotal. Read the whole story
The Univision / Amobee partnership advances data and insights across linear TV. Read the whole story
Discovery networks' deal includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. OWN: Oprah Winfrey Network will be … Read the whole story
The perceived credibility of major U.S. news organizations has been trending downward since the 2016 election, but most of it has been driven by … Read the whole story