by Larissa Faw
This deal follows the moves of holding company rivals to up their precision marketing capabilities. Interpublic spent $2 billion to scoop up Acxiom Marketing … Read the whole story
by Joe Mandese
Citing the need for "bolder action," Dave Morgan resigned from the board of the Advertising Research Foundation. Morgan, the founder and CEO of Simulmedia, … Read the whole story
COMMENTARY
by Joe Mandese
Madison Avenue has been transformed by the emergence of Big Data, now it's betting big on data to transform itself. Publicis' $4 billion acquisition … Read the whole story
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by Richard Whitman, Columnist
Publicis Groupe is making a big and necessary bet on precision marketing with its deal to buy Epsilon. Read the whole story
by Alex Weprin
The decision was something of a surprise, with many close observers expecting a sponsorship model for the service to support a less expensive fee. Read the whole story
by Wayne Friedman
Disney estimates Disney+ could hit 60 million to 90 million subscribers in five years. The company is pricing Disney+ at $6.99 a month -- … Read the whole story
by Wendy Davis
The accusations against Trump are "too generalized" to warrant further proceedings, the DOJ argues in court papers filed this week. Read the whole story
by Gavin O'Malley
Bad content doesn't reflect well on the ads appearing alongside it. In fact, nearly half (49%) of consumers in a recent study said bad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The two tools Pinterest launched Thursday offer conversion optimization for Promoted Pin campaigns and a conversion goals feature for video. Read the whole story
by Sara Guaglione
The list includes powerful stars, reporters, editors, TV news anchors, media executives, late-night talk show hosts and comedians. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Russell Crowe plays Ailes in a Showtime miniseries, and John Lithgow plays him in an upcoming movie. Read the whole story