The deal, spanning 2021 to 2028, will combine selling of Team USA sponsorships and U.S. Olympics TV advertising via one entity for the first … Read the whole story
A survey found that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent … Read the whole story
"People" is the highest-indexing magazine among cannabis users, while "AARP: The Magazine" is dominant among people who use the hemp derivative CBD for health … Read the whole story
NEW YORK, NY, APRIL 20 -- Is cannabis the growth engine that thousands of brands have been dreaming of - or an enormous distraction … Read the whole story
I'm sharing my resignation notes to the ARF because I think many others in the industry probably have the same concerns and frustrations. Read the whole story
A series of revised pricing plans has seen MoviePass' subscription base plummet. Read the whole story
Both publications are tackling climate change ahead of Earth Day, April 22. 'The New York Times' is also airing an ad to educate viewers … Read the whole story
Is there any real difference between fraud related to well-meaning vendors versus fraud perpetrated by bot generators based somewhere in Eastern Europe? Read the whole story
The company is trying to connect ads that consumers see through programmatic exchanges, OTT and DOOH with actual foot traffic. Read the whole story
The companies say that in the coming months, Google will bring official YouTube and YouTube TV apps to Amazon Fire TV devices, while Amazon … Read the whole story
Consumer media/entertainment deals totaled 70 and were valued at $7.1 billion in Q1 2019, down from Q1 2018's 148 deals and $11.4 billion value. Read the whole story
The President and former presidential candidate always has media and marketing on his mind -- far more than other officeholders. Read the whole story
U.S. advertisers will boost spending on native display ads by 25% this year to $43.9 billion, eMarketer estimates. Native advertising, the fancy term for … Read the whole story
Effie Worldwide released its 2019 global index today revealing WPP as the most effective agency holding company, Unilever as most effective marketer and Coca-Cola … Read the whole story
Verizon Media, which operates digital publishers 'HuffPost,' 'TechCrunch' and 'Yahoo News,' has opened a studio in Los Angeles dedicated to developing storytelling and tech … Read the whole story