by Laurie Sullivan
The role of the agency continues to change as Google and other platforms use AI, making it easier for brands and other companies to … Read the whole story
by Alex Weprin
In its newfront debut, Walmart used its Vudu brand to formally enter the digital video ad market, rolling out a slate of original programming … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Since 2001, prime-time ratings declined 78%, while ad rates grew 180%. Read the whole story
by Melynda Fuller
Through the establishment of minimum disclosure requirements, those making data available to buyers must address key determinants of segment quality. Read the whole story
by Alex Weprin
The video advertising platform Tremor Video DSP is launching an in-house creative studio, expanding its relationship with its marketing clients. Read the whole story
by Sara Guaglione
Conde Nast is calling its video content "the new prime time. We are the new Thursday night, and we are always on," CRO Pamela … Read the whole story
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by Sara Guaglione
Called the Yahoo News XR Partner Program, publishers will work with Verizon Media's first 5G production studio to produce content in new formats, called … Read the whole story
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by Laurie Sullivan
Google on Thursday introduced the App Policy Center for Google AdMob and Ad Manager as a place for publishers to access information on the … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The long-running hit show is just two weeks away from its grand finale on CBS after 12 seasons and 275 episodes. Read the whole story
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by Richard Whitman, Columnist
A gaggle of household names in the business and higher education worlds have formed an institute to help CMOs and other business leaders drive … Read the whole story