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by Wayne Friedman
The platform allows cross-platform analyses for local TV and radio, both separately and together. Read the whole story
by Alex Weprin
Leaning into advertising and the power of its parent company, WarnerMedia is embracing ads while other streaming platforms are shunning them. Details on the … Read the whole story
by Alex Weprin
Executives at CBS had a message for its rivals: Welcome to the world of streaming, the water's fine. Read the whole story
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by Wayne Friedman
A study finds 49% of respondents believe TV will show advertising that is the most relevant to them -- slightly up from 48% in … Read the whole story
by Joe Mandese
MALAGA, SPAIN -- The two big "walled gardens" of digital media have made significant strides toward opening up to third-party validation and even measurement … Read the whole story
by Wendy Davis
Citing free speech concerns, the White House says it won't sign on to the Christchurch Call for Action, an international initiative aimed at eliminating … Read the whole story
by Alex Weprin
Quibi (short for "quick bites') is the upcoming ad-supported subscription streaming video service from Jeffrey Katzenberg. It has raised $1 billion in funding from … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The more things change, the more they stay the same. That seems as good a way as any to sum up the new shows … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The most obvious way is through voice search, an extension of traditional search, but it requires the development of new, more conversational content. Read the whole story
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by Laurie Sullivan
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. Read the whole story
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by Laurie Sullivan
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertising network owned by WPP Group, to provide real-time audience data for OOH … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
New rules prohibit the proclamation of violent missions and intentions. Users who break Facebook's "most serious policies" will lose their Facebook Live privileges for … Read the whole story
by Steve McClellan
The Group's organic revenue decline was 1.6% overall, 2.7% in Japan and 0.7% across international markets. The stalled growth comes as the company is … Read the whole story
by Wayne Friedman
Out-of-home viewing continues to pull in younger viewers than traditional in-home linear TV -- with plenty of co-viewing. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
ABC is boasting about the "62% of millennials" connected to Disney-ABC content, more than other TV media companies. Read the whole story