November 20 - 23, 2024
Friday, May 17, 2019
MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes … Read the whole story
Last year, WPP said it was selling a majority stake in its research arm as part of an ongoing streamlining process. A deal is … Read the whole story
Disney will benefit from the direct customer relationship, as well as synergies with existing businesses. Disney will also bundle Disney+, Hulu and ESPN+ together, … Read the whole story
The White House just launched a tool for disgruntled consumers to share their experiences with the President. Read the whole story
As mobile advertising accelerates, partly due to better video options with 5G technology and header bidding issues, advertisers are moving to private marketplaces for … Read the whole story
- COMMENTARY
With Fox News Channel, media analysts say they know what they are getting. Until they don't. Read the whole story
The Performance Planner identifies the best budget amount to spend for campaigns to drive incremental conversions. Google has seen advertisers drive 43% more conversions … Read the whole story
- COMMENTARY
The TV industry abounds with research of how ads can and do work differently for different campaign objectives depending on their length. Read the whole story
Working with Earth Day Network and the Earth Challenge 2020 global citizen-science initiative, the hackathon will bring together global creatives and technologists to tackle … Read the whole story
Amazon Fire TV, the set-top-box streaming platform, says it has 34 million users -- making it the leading OTT platform. Read the whole story
