January 25, 2023
Friday, May 31, 2019
Growing D2C brands are willing to pay near full CPM prices for TV network inventory. They could squeeze out some major traditional TV upfront … Read the whole story
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Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternatives. Read the whole story
The percentage of data-connected TV advertising spend is estimated to grow to 29% this year, from 20% in 2018, and is forecast to rise … Read the whole story
The book has chapters on establishing brand safety and suitability profiles, structuring buys and terms in the context of safety, managing accountability and more. Read the whole story
Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits. Read the whole story
For the launch weekend, the format will be tied to the match featuring tennis star Novak Djokovic, a Lacoste brand ambassador. During Djokovic's match's … Read the whole story
Since the Zeus platform was enabled, the newspaper's ad latency has decreased by 80%. Overall click-through rates have increased by 40%. Read the whole story
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Marketing plans that include AI to optimize media buying and bidding continue to grow in importance, with a greater number of business-to-business marketers using … Read the whole story
A pay-per-click advertiser has no grounds to revive claims that Google misrepresented the effectiveness of its click fraud detection system, the company says in … Read the whole story
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A large publisher increased revenue by just 4% when users' cookies were available. Read the whole story
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It's graduation season, and you know what that means: meaningless advice from people who the school would like to rope into becoming major donors. Read the whole story
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Selling TV shows to other competitive networks, stations and platforms is about to get complicated. This results from selling and licensing TV content. Will … Read the whole story
Study finds that 73% of 500+ D2C brands use customer reviews on their sites, and that small brands are best at integrating user-generated content. Read the whole story
To help marketers can identify the most engaging colors and images used in social media, Unmetric, a specialist in branded content analysis, has added … Read the whole story
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The Tencent marketing platform is driving lighting-fast brand creation and business growth. The company claims its audience is growing 40% YoY. Read the whole story
