In a finding suggesting the shift to shorter-form video ad units may not apply to connected TV, a new study finds consumers watch more … Read the whole story
The partnership gives TV buyers cross-platform access to more than 600 publishers offering video inventory through SpotX across all screens and streams. Read the whole story
Facebook on Tuesday began rolling out "transparency tools" for anyone interested in placing ads about social issues, elections or politics. As part of its … Read the whole story
Amazon announced Tuesday it will hold Prime Day on July 15 and 16. A poll of Profitero clients shows many brands are buying search … Read the whole story
Less than half (48%) of ad execs say they currently have the ability to accurately measure digital ad fraud and/or non-human traffic, but almost … Read the whole story
Comscore entered into a definitive agreement with an unnamed institutional investor for approximately $20 million. Read the whole story
"It is incumbent upon the FTC to enforce federal law and act as a check against the ever increasing appetite for children's data," Sen. … Read the whole story
Reporters believe shrinking newsrooms and low-quality output are huge issues for publishing. Read the whole story
Research confirms viewers have trouble consuming the TV shows already airing. Read the whole story
Make that two holding companies that won't have anything to do with the National Rifle Association's upcoming agency pitch, now that the gun-rights group … Read the whole story
Geier started his career with McCann-Ericson in 1958. He was named vice chairman of parent company IPG in 1975, president two years later and … Read the whole story
Starbucks has ended its 19-year relationship with Manning Gottlieb OMD and has handed its GBP2.5m-a-year media-planning and -buying account to Havas Group Media, "Campaign" … Read the whole story