Zenith has downgraded its global ad-spending forecast for 2019, now predicting 4.6% growth to $639 billion. That's down a bit from the 4.7% growth … Read the whole story
TV is poised to lose its dominant share of global ad spending within the next two years, according to a revised outlook released today … Read the whole story
Programmatic continues to be one of several emerging technologies that are reshaping marketing and media-buying into the near future, according to a new report. Read the whole story
Facebook will create a new process that diverts advertisers offering housing, employment, or credit opportunities to a system with more defined targeting options, so … Read the whole story
Few titles represent the Golden Age of magazine publishing more than Reader's Digest, so when its parent company changed its name from the namesake … Read the whole story
The potential for attracting new viewers is reportedly being given even greater weight as competition proliferates. Read the whole story
With Libra, Facebook is essentially attempting to become a digital nation on its own. In Facebook we trust? Talk about chutzpah! Read the whole story
CBS has officially gone on summer vacation. The evidence is this new reality show airing on 22 consecutive weeknights. Read the whole story