by Joe Mandese
Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest … Read the whole story
by Laurie Sullivan
Big opportunities exist for brands to build loyalty during Amazon Prime Day, but one major challenge is the rate of returns from purchases. Read the whole story
by Joe Mandese
TV remains the dominant medium for generating brand awareness for both D2C brands, as well as conventional "incumbent" brands, according to an in depth … Read the whole story
COMMENTARY
by Joe Mandese
Big Data is playing a big role in the government's war on illegal immigrants. Palantir, a real-time data analytics firm that is sometimes compared … Read the whole story
by Gavin O'Malley
The Federal Trade Commission has reportedly voted to fine Facebook approximately $5 billion for running afoul of its consumer-privacy rules. Read the whole story
by Wayne Friedman
O'Neal was happy to see Epson add eco-friendly cartridge-free printers. Its latest color toners can last years without refills. Read the whole story
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by Richard Whitman, Columnist
The Kantar deal, Read suggested to analysts, gives WPP the ability to serve its clients' data needs without owning it -- the tack taken … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Thousands of apps in the U.S. Google Play Store still bypass permissions to collect user data, according to findings from a recent study that … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
While lower-income TV households continue to subscribe to traditional pay TV providers - or their discounted services, digital or otherwise - not every home … Read the whole story