For its prime-time programming on the NBC Television Network, the network posted an average 14% hike in the price (cost) per thousand viewers; cable … Read the whole story
The tool, based on four years of impression data from Nielsen or Comscore, uses machine learning and computer algorithms to aggregate impressions, and is … Read the whole story
The new HBO SVOD will offer NBA, MLB and other live sports now on WarnerMedia properties, and the CBS blackout could be resolved soon … Read the whole story
About three-quarters of marketers and execs who set product prices are more concerned about Amazon undercutting their prices than their closest competitors, according to … Read the whole story
Despite privacy concerns and reports of diminished use, Facebook advertising remains strong. Company estimates suggest its services still support about 2.7 billion active monthly … Read the whole story
In addition to fining Facebook $5 billion, the FTC also sued President Trump's data consultancy Cambridge Analytica for allegedly duping Facebook users about privacy. Read the whole story
InterMedia is a global research consultancy that partners with "mission-driven" organizations to help them understand, engage and positively impact the societies in which they … Read the whole story
AT&T says its advanced advertising unit Xandr has seen rising revenues -- up 24% to $485 million. Read the whole story
The FTC's $5 billion privacy settlement with Facebook is drawing criticism from a variety of tech industry observers and privacy advocates, who say the … Read the whole story
Though ad-supported streaming platforms contribute to fractionalized media viewership and consumption, it's good for marketers. Read the whole story
"Pennyworth" is what a modern-day TV series should be -- hugely attractive, entertaining and packed with action. Read the whole story