January 25, 2023
Thursday, August 8, 2019
Disney advertising sales completed its networks upfront deals with CPMs prices growing by 12% to 15% across all dayparts. Read the whole story
Ethnic minorities represent nearly 40% of the U.S. population, yet multicultural media spending makes up only 5.2% of the U.S. marketing industry, according to … Read the whole story
As CBS merger talks continue, Viacom beat Q3 earnings expectations and saw ad revenue grow 6%--the first such ad growth since Q3 2014. Read the whole story
IgnitionOne is formally introducing a customer data and media consultancy to help marketers navigate the complexities of advertising and marketing technologies. Read the whole story
COMMENTARYConsumer Reports' annual take on the value of cable television is less harsh this year than it was a year ago. Read the whole story
In Japan, organic revenue fell 2.1% in the first half, partly due to a decrease in traditional media spending in the market. Organic revenue … Read the whole story
The sophisticated scheme involved efforts to make it seem that fake clicks came from humans, not bots. Read the whole story
- COMMENTARY
Advertisers are people too, and they're not stupid. They have to wonder how many viewers actually pay attention to all those lame ads. Read the whole story
MDC Partners' revenue dropped 4.6% in Q2, although net new business rebounded during the period. Read the whole story
