by Larissa Faw
The company credits the recently acquired data-management company Epsilon with securing the win. Read the whole story
by Steve McClellan
A review that began in spring followed the completion last year of the client's $70 billion merger with health insurer Aetna. Read the whole story
by Wayne Friedman
Media-measurement company Comscore was hit with more negative news: the resignation of board member Paul J. Reilly. Read the whole story
by Wayne Friedman
TVision said these two prime-time broadcast shows "stood out as two of the best broadcast TV advertising opportunities of the year." Read the whole story
by Karlene Lukovitz
'Free Your TV' includes video featuring ecstatic Amazon Fire/Prime Video converts and detailed instructions on cord-cutting and streaming. Read the whole story
by Wayne Friedman
Digital revenue grew 32.8% to $91.1 million -- increased by $22.5 million from podcasting, primarily from its acquisition of Stuff Media in October 2018. Read the whole story
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by Laurie Sullivan
The integration allowed Google to enable Open Measurement on more than 85% of in-app display and video impressions running on Google AdMob and Google … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Raise your hand if you work in advertising and had never considered the downside of consumers seeing your brand message plastered "near pornographic content … Read the whole story
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by Richard Whitman, Columnist
It seems like just yesterday that KSL Media filed for bankruptcy. It was six years ago, if you can believe it. Now there are … Read the whole story
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by Gavin O'Malley
In the next few weeks, consumers will be able to use Google Assistant to remind friends and family to do specific chores. The feature … Read the whole story
by Karlene Lukovitz
Publisher- and advertiser-side ad-tech startups showing explosive growth, reports "Inc." Read the whole story
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by Laurie Sullivan
Bidding complexities continues to rise. In 2019, about 80% of digital marketers spent time on manual tasks like bidding, while only 20% is spent … Read the whole story