As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world's biggest and most diversified media services … Read the whole story
Terms weren't disclosed, but the "Cincinnati Business Courier" estimates the agency's 2018 revenue was $250 million. Read the whole story
NBC says it had the best viewing results for an NFL kickoff game since 2016, and that digital viewers were the highest ever for … Read the whole story
- COMMENTARY
Media buying and selling is too slow and cumbersome - and in danger of haunting the business for years. Read the whole story
COMMENTARYIt might be a good time for people in the business to actually go out and experience firsthand what their "end users" experience when … Read the whole story
Microsoft Advertising on Friday opened responsive search ads to all advertisers in beta globally. The RSA ad system automatically serves up a combination of … Read the whole story
COMMENTARYTrump's recent fixation on Debra Messing has to do with her own self-styled contributions to the continuous chorus of Trump critics. Read the whole story
- COMMENTARY
Have you heard about or seen "esports" proper? Probably not. But the impact of the gaming industry is inescapable. By the end of 2019, … Read the whole story
Diageo has called a global media review, "Campaign" reports. Carat currently accounts for much of the beverage giant's activity. The review has been called, … Read the whole story
Arthur Sando, a pioneering public relations executive who may best be known for being the mouthpiece for the "mouth of the South," Ted Turner, … Read the whole story
