by Joe Mandese
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world's biggest and most diversified media services … Read the whole story
by Steve McClellan
Terms weren't disclosed, but the "Cincinnati Business Courier" estimates the agency's 2018 revenue was $250 million. Read the whole story
by Wayne Friedman
NBC says it had the best viewing results for an NFL kickoff game since 2016, and that digital viewers were the highest ever for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media buying and selling is too slow and cumbersome - and in danger of haunting the business for years. Read the whole story
COMMENTARY
by Joe Mandese
It might be a good time for people in the business to actually go out and experience firsthand what their "end users" experience when … Read the whole story
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by Laurie Sullivan
Microsoft Advertising on Friday opened responsive search ads to all advertisers in beta globally. The RSA ad system automatically serves up a combination of … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Trump's recent fixation on Debra Messing has to do with her own self-styled contributions to the continuous chorus of Trump critics. Read the whole story
COMMENTARY
by
Have you heard about or seen "esports" proper? Probably not. But the impact of the gaming industry is inescapable. By the end of 2019, … Read the whole story
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by Sean Hargrave
Diageo has called a global media review, "Campaign" reports. Carat currently accounts for much of the beverage giant's activity. The review has been called, … Read the whole story
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by Joe Mandese
Arthur Sando, a pioneering public relations executive who may best be known for being the mouthpiece for the "mouth of the South," Ted Turner, … Read the whole story