The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry's "measurement systems are aligned to … Read the whole story

Scout 360 will provide professional sports teams, venues and properties with sponsorship consulting services as well as advise on strategic initiatives. Read the whole story

Greenville, S.C.-based Infinity Marketing has named Michelle Stikeleather director of media services, giving her oversight of the agency's media department as well as its … Read the whole story

The probe, which begins with a focus on advertising dominance, has asked Google to hand over documents related to the business. Privacy and user … Read the whole story

Marketing teams spend about 32% of their time managing data quality, and more than one-fourth of campaigns were hurt by poor data quality in … Read the whole story

Looking to boost its Sunday afternoon in-theater film business, AMC Theatres televised live NFL football games in more than 50 markets this weekend. Read the whole story

Here in New York, the new fall TV shows are being ballyhooed on new billboards everywhere you look. Read the whole story