USIM has named digital-savvy media vet Greg Smith executive vice president-integrated strategy, a new position at the 15-year-old independent media services agency. He joins … Read the whole story
As local/spot broadcast buying agencies gear up for the 2020 buying season, 20 shops have signed on to streamline their ordering process via media-buying … Read the whole story
Eighteen years later, marketers share their own stories of horror, disbelief, sadness, and even luck. Read the whole story
COMMENTARYHere's my suggestion. Instead of sending mixed signals -- and risk going "negative" -- why don't all of the Democratic candidates pool their media … Read the whole story
COMMENTARYNBA great Kareem Abdul-Jabbar weighs in on writer Walter Mosley's decision to quit the 'Star Trek' writers' room. Read the whole story
"Now is the time for Congress to act and ensure that consumers are not faced with confusion about their rights and protections based on … Read the whole story
- COMMENTARY
JPMorgan Chase & Co. created the Volfefe Index -- a mash-up of the word volatility and a May 2017 reference to Donald Trump's misspelled … Read the whole story
Credit Suisse estimates Apple TV+ has 43 titles in development. Overall, reports say Apple is spending $6 billion on original TV shows and movies. Read the whole story
