Horizon Media is hiring John Koenigsberg as general manager of Big, the company's new stand-alone agency designed to provide media services to start-ups, ecommerce … Read the whole story
COMMENTARYXaxis is shifting from simply using data to identify and target people to finding the right messages to target them with. Read the whole story
Sounds of splashing with a black screen, then a typed messages onscreen, finally give way to footage of people enjoying a Royal Caribbean resort's … Read the whole story
CBS' "Late Show" came out ahead in season viewing with a big lead among all viewers and a narrower lead among key 18-49 viewers. Read the whole story
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Why is it so hard to make disconnecting a reality? I learned some key lessons on my journey to find my personal quiet. Read the whole story
COMMENTARYExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions during this week's TVB Forward conference. Read the whole story
Agencies had viewed placing brand messages in fortune cookies as a "cute concept" destined to remain a niche, but now see the value of … Read the whole story
COMMENTARYIn "Almost Family," three young women around the age of 30 suddenly discover they are half-sisters. Read the whole story
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A record-breaking FIFA Women's World Cup is prompting brands to reevaluate women's sports as a second option. Read the whole story
