Daryl Lee, CEO, IPG Mediabrands, said Maex's experience makes him uniquely able to understand the "future evolution of performance marketing." Read the whole story
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
The Mobile Marketing Association this morning unveiled its new board of directors, electing 17 top consumer marketers and capping off the trade association's "five-year … Read the whole story
Apple TV+ has sharply increased its TV spending to lead among all forthcoming and existing streaming services over the last month. Scheduled to start … Read the whole story
Linear television sells advertising availability, based on a 24-hour calendar with pricing dictated by ratings. Historically, there's been a fear to sell spots to … Read the whole story
President Trump is already spending much more than other candidates on social media advertising, Kantar Media says -- with campaign efforts totaling $16.9 million … Read the whole story
Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product … Read the whole story
The full-portfolio platform spans Discovery Go, as well as cable/satellite provider apps for addressable reach. Read the whole story