A year after its $2.3 billion bet to acquire Big Data company Acxiom, Interpublic has announced a new unit designed to create "applications that … Read the whole story
It appears there are three main financial easements that Disney is seeking from its new agency partner. Read the whole story
Viewing Netflix more as a straight-ahead competitor for its growing streaming business, Walt Disney has banned Netflix advertising on its entertainment networks. The ban … Read the whole story
Publicis Media's Zenith unit has revised its global ad growth estimates for 2019 and 2020 downward for the second consecutive quarter. In its October … Read the whole story
That's according to R3 Worldwide, which is out with its latest media agency new business win tabulations through the first eight months of the … Read the whole story
COMMENTARYThe biggest problem with modern day media-buying is that the ad industry has been optimizing the wrong thing: impressions. Yes, the industry uses a … Read the whole story
Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. Read the whole story
While ad executives perceive that the equity of well-established brands is eroding fast, they seem mixed about what the best possible solutions are for … Read the whole story
"It's not who spends the most -- it's who reaches the most people efficiently and effectively to drive growth," P&G's Pritchard said at the … Read the whole story
COMMENTARY"Cash Cab" plays like a tribute to New York City taxis, an industry that has taken it on the chin from app-based rides for … Read the whole story
