Despite a slow start, World Series TV ratings rose steadily on Fox to earn its best results with its final game. Game 7 viewership … Read the whole story
I applaud Twitter's decision to not run political advertising. I wish Facebook would do the same. We live in a world where brands cannot … Read the whole story
A third of Americans believe they already have 5G mobile phone connectivity, even though there currently is only relatively limited and spotty 5G coverage … Read the whole story
A "New York Times" headline the other day read: "The Advertising Industry Has a Problem: People Hate Ads." Gosh, no...really!??! Read the whole story
Zenith is hiring Morris Martin, formerly with Sito, as executive vice president, data, intelligence, technology and engineering for the agency and its subsidiary shops … Read the whole story
Marketers spent 115% more on ecommerce in Q3 2019 vs. a year ago. The investments were mostly made on Amazon, according to a benchmark … Read the whole story
Why are we seeing such big casualties so quickly in the still-nascent Streaming Wars? Read the whole story
While traditional media will continue to lag overall economic growth, total ad and marketing expenditures will keep pace with it globally and will actually … Read the whole story