GroupM now projects U.S. advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for … Read the whole story
Patrick Dolan will step down as president of the Interactive Advertising Bureau in June 2020 and the ad trade bureau is launching a search … Read the whole story
Facebook made no mention of the BBC's complaint about the misleading nature of a video ad from the Conservative Party, sticking to the legal … Read the whole story
Industry data and technology marketing veteran Max Kalehoff has joined Realeyes as vice president of marketing. Kalehoff, who most recently operated his own strategy … Read the whole story
U.S. Trade Representative Robert Lighthizer in a statement said the move should send "a clear signal that the United States will take action against … Read the whole story
With over 100 worldwide digital and pay TV distribution partnerships covering an estimated 300 million subscribers, Netflix's potential subscriber footprint is nearly double its … Read the whole story
Although not on the scale of Oprah Winfrey, Clarkson -- the first winner of the first season of "American Idol" -- has found a … Read the whole story
Like so much else that has been disrupted by new technology in our society, the moviegoing experience is changing. Read the whole story
It does seem odd, doesn't it? I mean I've thought of Mark Penn, current CEO of MDC Partners, over the years as a political … Read the whole story