GroupM now projects U.S. advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for … Read the whole story
Patrick Dolan will step down as president of the Interactive Advertising Bureau in June 2020 and the ad trade bureau is launching a search … Read the whole story
Facebook made no mention of the BBC's complaint about the misleading nature of a video ad from the Conservative Party, sticking to the legal … Read the whole story
Industry data and technology marketing veteran Max Kalehoff has joined Realeyes as vice president of marketing. Kalehoff, who most recently operated his own strategy … Read the whole story
U.S. Trade Representative Robert Lighthizer in a statement said the move should send "a clear signal that the United States will take action against … Read the whole story
With over 100 worldwide digital and pay TV distribution partnerships covering an estimated 300 million subscribers, Netflix's potential subscriber footprint is nearly double its … Read the whole story
COMMENTARYAlthough not on the scale of Oprah Winfrey, Clarkson -- the first winner of the first season of "American Idol" -- has found a … Read the whole story
COMMENTARYLike so much else that has been disrupted by new technology in our society, the moviegoing experience is changing. Read the whole story
- COMMENTARY
It does seem odd, doesn't it? I mean I've thought of Mark Penn, current CEO of MDC Partners, over the years as a political … Read the whole story
