by Joe Mandese
Oleg Korenfeld, Global Chief Platforms Officer of GroupM's Wavemaker unit, has left to become president of publicly traded Troika Media Group (TMG). Korenfeld, a … Read the whole story
by Wayne Friedman
With the new service, advertisers can buy TV inventory across Vizio's SmartCast platform, including partner OTT apps, and on Vizio's WatchFree service. Read the whole story
by Joe Mandese
Advertisers and agency media buyers both deem Disney-like account pitches requiring an agency to commit its other clients' ad budgets to buy a media … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
If imitation is the sincerest form of flattery, then Hallmark Channel is being inundated by compliments. Read the whole story
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by Laurie Sullivan
The patent highlights OpenX's vision of allowing both marketers and publishers to better determine and evaluate the value of an individual user and ensure … Read the whole story
by Karlene Lukovitz
Partners say the solution's unified view across the two types of inventories optimizes buys, sidesteps complications of using two tech platforms. Read the whole story
by Wendy Davis
"Even when the FTC does act, it takes a long time and the penalties are simply seen as the cost of doing business," 19 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Analysts are keeping a sharp eye on future TV behavior, manifesting itself in what is called "churn" -- drop one service, add another, then … Read the whole story
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by Steve McClellan
The agency, M&C Saatchi, is embroiled in a financial scandal that the company acknowledged last week was worse than initially thought. Read the whole story