In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from … Read the whole story
Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial … Read the whole story
When two of Madison Avenue's most venerable agency brands -- J. Walter Thompson and Ogilvy & Mather -- spun off their media departments to … Read the whole story
They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. Read the whole story
One of the big questions coming out of CES is which innovations will scale and have enough sustainable consumer interest. The next logical question … Read the whole story
A proposed privacy bill in Washington state is drawing praise from advocates for clarifying that consumers can opt out of ad targeting and profiling. … Read the whole story
I think I am on solid ground declaring that the chances of you erasing your data from the internet are between slim and none. Read the whole story
MediaPost is collaborating with the equities research team at Raymond James to field a comprehensive survey of ad industry executives on the advertising and … Read the whole story
2020 and the couple of years after are going to be really, really tough for ad-supported streaming services to get real traction. Read the whole story
It's Rob Lowe again. And this time, he's a veteran fire captain with 9/11 battle scars. Read the whole story
A published report says the firm is in a state of disarray and may soon announce another restructuring. That could see Publicis Media folded … Read the whole story
Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent … Read the whole story