Monday, January 20, 2020
  • MRC Revokes Accreditation For Hulu, Extreme Reach, Protected Media

    The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a ... Read the whole story

  • Mindshare Reorganizes Performance Unit, Creates Transformation Consultancy

    As part of the effort, Mindshare and Neo will integrate capabilities more closely so that Neo becomes more of a "full funnel" agency but ... Read the whole story

  • Can Ad Tech Solve The Media Believability Crisis?

    The ad industry is facing a new crisis and this one could well be an existential one, because it threatens the very foundation of ... Read the whole story

  • New CBS CMO Benson Looks For Expansion Of Shows' Audiences

    ViacomCBS faces challenges including finding audiences not always associated with the network, says Michael Benson, new president/chief marketing officer of CBS, who came from ... Read the whole story

  • Media Supplier of the Year: The Media Rating Council

    Normally, this category recognizes suppliers of media inventory, data or technology, but in a MediaPost first, we're naming an industry watchdog. Read the whole story

  • CES: A Post-Mortem: Part Two

    The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of ... Read the whole story

  • Media Executive of the Year: Nick Brien

    Brien has been a leader in the advertising and media business for most of his career, much of the time turning around companies that ... Read the whole story

  • The 3 Rs Of Digital

    I have been reflecting on what digital and technology trends will shape the decade ahead. After some thought, I landed on 3 Rs -- ... Read the whole story