The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a … Read the whole story
As part of the effort, Mindshare and Neo will integrate capabilities more closely so that Neo becomes more of a "full funnel" agency but … Read the whole story
The ad industry is facing a new crisis and this one could well be an existential one, because it threatens the very foundation of … Read the whole story
ViacomCBS faces challenges including finding audiences not always associated with the network, says Michael Benson, new president/chief marketing officer of CBS, who came from … Read the whole story
Normally, this category recognizes suppliers of media inventory, data or technology, but in a MediaPost first, we're naming an industry watchdog. Read the whole story
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of … Read the whole story
Brien has been a leader in the advertising and media business for most of his career, much of the time turning around companies that … Read the whole story
I have been reflecting on what digital and technology trends will shape the decade ahead. After some thought, I landed on 3 Rs -- … Read the whole story