Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of … Read the whole story
Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands … Read the whole story
Advertising only constitutes a small share of Amazon's overall revenue, which totaled nearly $87.5 billion in the fourth quarter. It was up by 21%, … Read the whole story
The big game saw the soon-to-launch short-form mobile streamer's ad ranked 59 out of 63 on USA Today's Ad Meter. Other streamers did better, … Read the whole story
With the launch of Disney+, the company is now focused on the benefits of scale. Freer has been Hulu CEO since October 2017. Read the whole story
At least four of this year's Super Bowl ads were created in-house, which just a short time ago would have been unthinkable. Read the whole story
On the eve of the State of the Union Address, USA Facts has issued a report on the State of the Union that reflects … Read the whole story
It's not every day that a new show comes along featuring one of the best actors that TV has ever had. Read the whole story
A proposed bill in Maryland that would tax digital advertising is "extremely detrimental," and would "create a regulatory enforcement nightmare," the Association of National … Read the whole story
Such an alliance would leave both Comcast and AT&T more focused on their respective core businesses, speculates MoffettNathanson. Read the whole story