Consumer spending on media grew 4.3% in 2019, which is slightly slower than the 4.9% that advertising and marketing spending on media grew last … Read the whole story
Publicis Groupe CEO Arthur Sadoun believes data provider Epsilon is the "game changer," citing the importance of first-party data, particularly in light of Google's … Read the whole story
COMMENTARYThe value of the gift Nancy Pelosi gave to Republican candidates at all levels in this hotly contested election year is incalculable. Read the whole story
Password manager Dashlane is expanding its U.S. advertising with a focus on a targeted mix of video, digital and out-of-home to reach consumers. Read the whole story
The FCC significantly underestimated the number of people who lack access to broadband service, according to new research by BroadbandNow. Read the whole story
One in six internet users are now actively bypassing ads via some form of ad-blocking tech on either mobile or desktop browsers. Read the whole story
- COMMENTARY
I find it pretty tasteless to use social media as a place to grieve for a lost spouse, friend, parent or pet. Read the whole story
To push still-reluctant consumers to cut the cord, Sling TV is offering a first month trial of a 30- or 40-channel package for $5, … Read the whole story
- COMMENTARY
NFL commissioner Roger Goodell said the league is "very open to changing packages, very open to changing partners," when it comes to negotiating media … Read the whole story
Bosco, who served as head of ad products for AOL and as GM of SmarterTravel, is charged with leading a unified product strategy that … Read the whole story
