• by Steve McClellan  @mp_mcclellan, February 6, 2020

Dashlane, the password management software provider has selected Dentsu X, part of the Dentsu Aegis Network, to lead its media efforts.

The company is expanding its advertising efforts in the U.S. (including regional advertising on Super Bowl Sunday) with a focus on a targeted mix of video, digital and out-of-home to reach consumers.

Mike Herrera, Head of Growth, Dashlane stated, “At this pivotal moment for Dashlane, getting the targeting right is absolutely crucial.  Post Super Bowl, the Dentsu X team will take a data driven approach to amplify our message among qualified consumers using M1 people-based data. Tech influencers all know the value of Dashlane, and now American consumers will as well.”

M1 is Dentsu Aegis Network’s proprietary database of personally identifiable information of 242 million U.S. adult consumers and Dentsu X is fully integrated with the platform.

Yuriy Boykiv, President, Dentsu X stated: “There aren’t too many times in an agency’s history that you get to help tell the story of brand so potent and practical as Dashlane. They are making all of our lives simpler and better. We get to help propel that message on all fronts.”