To commemorate its 95th anniversary issue, 'The New Yorker' had artist Barry Blitt transform its trademark monocled cover boy Eustace Tilley into an ape. Read the whole story
In a bullish uptick for major publicly traded ad agencies, a highly regarded Wall Street analyst published a note this morning noting that the … Read the whole story
After years of erosion, ad industry spending is beginning to gain share vs. the money consumers pay directly for media, especially in the U.S. … Read the whole story
Looking to find standard data formats for ad campaigns, Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will … Read the whole story
Amazon sellers are concerned that idle manufacturing facilities in China will interrupt supply chains. Those interruptions could eventually slow advertising spend. Read the whole story
Watch a show like "For Life" and all you see are long faces with pained expressions. Read the whole story
"We need unification not only in the United States but around the world, and the Olympics does that," says Toyota's Ed Laukes. Read the whole story
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no … Read the whole story
Michael Bloomberg's 60-second spot and the President's two :30s may have gotten all the attention in this year's Super Bowl, but according to an … Read the whole story
Local TV ad costs are trending upward in one of Maine's cities as the Presidential primary season heats up. Rates in Bangor, ME have … Read the whole story