In a finding that makes John Malone's apocryphal "500 channel universe" seem quaint by comparison, Nielsen this morning released a report estimating the number … Read the whole story
ABC's "Academy Awards" averaged $1.98 million for a 30-second ad, says TV ad research company SQAD. Preliminary results show the no-host broadcast was down … Read the whole story
In a bullish uptick for major publicly traded ad agencies, a highly regarded Wall Street analyst published a note this morning noting that the … Read the whole story
GroupM media agency Wavemaker has completed a restructuring of its worldwide client leadership team with the appointment of Alastair Bannerman to the role of … Read the whole story
The "TV Blog" believes Joaquin Phoenix's acceptance speech was the standout highlight of the Oscars Sunday night. Read the whole story
IHAs are undergoing growing pains, with financial support for the in-house model one major issue. Read the whole story
Samba TV and Amazon are building out an attribution model that enables brands to confirm a tv ad leading to a purchase with no … Read the whole story
Data from Results International shows consolidation of DSPs, DMPs and SSPs and reveals that content recommendation engines drove most of the deals. Read the whole story
WPP commerce agency Geometry Global has promoted Roy Armale to Global Chief Innovation Officer, a new position at the agency. In addition to overseeing … Read the whole story