The agency, founded by Craig Woerz and Tim Williams, will provide Merkle with expanded capabilities across key verticals such as media and entertainment, a … Read the whole story

The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Gerry Rice said Thursday, but ad industry insiders are speculating about the impact, … Read the whole story

Nine out of ten consumers would prefer to subscribe to an OTT service offering them a share of the revenue from ads they are … Read the whole story

Shops display their talents in making clients, colleagues and friends feel the love with apps, AI and wine. Read the whole story

As part of an incentive to keep viewers watching until the end, all fourth quarter commercial breaks will be shifted to the first three … Read the whole story

Other states have also sued Juul, but this is the first suit that cites the company's internal marketing documents as evidence. Read the whole story

From Nov. 12 through Feb. 12, national/regional TV ad spending totaled $550.5 million, with 81,829 TV commercial airings, yielding 26.3 billion impressions, iSpot.tv says. Read the whole story

The platform says its CTV app enables access to 2,000-plus premium content providers, across major CTV device brands. Read the whole story

First published as a book in 1898, "The War of the Worlds" is a rare gift that keeps on giving. Read the whole story