The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that … Read the whole story
U.S. net sales in fiscal 2019 declined 2.7%, with cheese, coffee, cold cuts and bacon posting drops, while condiments and sauces grew. Read the whole story
A new, compelling format for the NBA All-Star Game Saturday had positive results, with an 8% gain in viewership to a Nielsen-measured 7.3 million … Read the whole story
A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross … Read the whole story
The contestants were challenged to answer questions such as: How many waffles are there in a box of Eggos? Read the whole story
A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's … Read the whole story
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in … Read the whole story
The industry can now capitalize on consumers' desire to be more connected, the ability to harness the technology and the responsibility to respect these … Read the whole story
There are old trusted news brands hanging on by a thread, but who owns those brands has gone through a remarkable change -- with … Read the whole story