by Joe Mandese
Nearly four decades after joining as an IT guy in the media department of Leo Burnett, Rishad Tobaccowala has stepped down from his day-to-day … Read the whole story
COMMENTARY
by Joe Mandese
Since we originally launched this blog with a real-time data tracking index -- the now dormant RTB500 -- MediaPost has collaborated with a variety … Read the whole story
by Steve McClellan
Schwartz is a 20-plus year veteran of the company. With a background in research he helped develop the industry's commercial TV ratings system and … Read the whole story
by Karlene Lukovitz
The organizers made it clear that the city of Austin had actually made the cancellation decision for health safety reasons, but many big companies … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If most or all upfront events are canned, perhaps advertisers will realize they don't need those events to begin with. Read the whole story
by Wendy Davis
Facebook is facing questions from Senator Kamala Harris over its failure to immediately remove Trump campaign ads containing misleading information about the 2020 Census. Read the whole story
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by Richard Whitman, Columnist
Partners include media companies, such as Bell, Rogers, CBC and Corus, as well as distribution across platforms, such as Tubi, Amazon, Roku and Samsung. Read the whole story
COMMENTARY
by Karlene Lukovitz
Cadillac is among the brands using innovative approaches like propensity models to home in on truly targeted prospects and reach them through addressable. Read the whole story
COMMENTARY
by Lyle Seebeck
As privacy regs, loss of cookies and consolidation of independent ad-tech firms take hold, Apple's unique data and inventory assets could position it as … Read the whole story
by Wayne Friedman
TV station group Gray Television has made a bid to buy up the bigger TV station group Tegna for $8.5 billion, according to a … Read the whole story