David Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has been named Interactive Advertising Bureau president, succeeding Patrick Dolan, a 13-year veteran of … Read the whole story
Horizon will work with the Diamond Producers Association to raise awareness of the Millennial-targeting communications platform, "Real is Rare, Real is a Diamond," as … Read the whole story
None of the video advertisers who were notified about Facebook's proposed $40 million class-action settlement over inflated video metrics have objected to the deal, … Read the whole story
The worst-case scenario would mean Disney could see ad growth decline by 3% in Q2 and 8% in Q3 this year through second-quarter 2021, … Read the whole story
AMC, which was scheduled to hold its upfront TV advertising event March 18, said it would focus on individual conversations with marketing clients and … Read the whole story
In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issued an alert for Netflix's streaming revenues due to the impact of Coronavirus. … Read the whole story
As some TV networks and businesses abandon live upfront events, A+E is offering a "virtual" upfront event as an alternative route. A+E Networks will … Read the whole story
As live events are canceled due to health concerns, there's now a chance to experiment with digital events to replace in-person gatherings. Read the whole story
Many media companies were caught in steeper stock market declines Monday morning due to coronavirus concerns as well as plunging oil prices, with stock … Read the whole story
Exact dates aren't yet nailed down. For now Decisions 20/20 is still set for NYC April 20-21 as planned. Read the whole story
Turns out Comcast sold its $500M stake in Snap last year, but Snap no longer appears to need the financial backing of big media … Read the whole story
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The … Read the whole story
Twitter co-founder Jack Dorsey remains CEO, at least for the present, but deal requires two new board members from activist investor group Elliott Management, … Read the whole story