by Joe Mandese
David Cohen, formerly president-North America of IPG Mediabrands' Magna unit, has been named Interactive Advertising Bureau president, succeeding Patrick Dolan, a 13-year veteran of … Read the whole story
by Larissa Faw
Horizon will work with the Diamond Producers Association to raise awareness of the Millennial-targeting communications platform, "Real is Rare, Real is a Diamond," as … Read the whole story
by Wendy Davis
None of the video advertisers who were notified about Facebook's proposed $40 million class-action settlement over inflated video metrics have objected to the deal, … Read the whole story
by Wayne Friedman
The worst-case scenario would mean Disney could see ad growth decline by 3% in Q2 and 8% in Q3 this year through second-quarter 2021, … Read the whole story
by Wayne Friedman
AMC, which was scheduled to hold its upfront TV advertising event March 18, said it would focus on individual conversations with marketing clients and … Read the whole story
by Joe Mandese
In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issued an alert for Netflix's streaming revenues due to the impact of Coronavirus. … Read the whole story
by Wayne Friedman
As some TV networks and businesses abandon live upfront events, A+E is offering a "virtual" upfront event as an alternative route. A+E Networks will … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
As live events are canceled due to health concerns, there's now a chance to experiment with digital events to replace in-person gatherings. Read the whole story
by Wayne Friedman
Many media companies were caught in steeper stock market declines Monday morning due to coronavirus concerns as well as plunging oil prices, with stock … Read the whole story
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by Richard Whitman, Columnist
Exact dates aren't yet nailed down. For now Decisions 20/20 is still set for NYC April 20-21 as planned. Read the whole story
by Gavin O'Malley
Turns out Comcast sold its $500M stake in Snap last year, but Snap no longer appears to need the financial backing of big media … Read the whole story
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by Laurie Sullivan
Media buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 marketing communications investments by as much as $11 billion, according to The … Read the whole story
by Karlene Lukovitz
Twitter co-founder Jack Dorsey remains CEO, at least for the present, but deal requires two new board members from activist investor group Elliott Management, … Read the whole story