by Joe Mandese
The sentiment for Q2 and Q3 ad spending has deteriorated significantly over the past couple of weeks as the longer-term reality of the pandemic … Read the whole story
COMMENTARY
by Joe Mandese
In 2008 we published an article by the late Cornell University Professor Stephen L. Sass making a case that when it comes to innovation, … Read the whole story
by Joe Mandese
The current network TV scatter advertising marketplace has become very flexible, according to top media buyers, and the outlook for the 2020-21 upfront may … Read the whole story
by Karlene Lukovitz
As the coronavirus's fallout suddenly threatens Disney's future, executive chairman Bob Iger -- who turned over the CEO reins to Bob Chapek just six … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Two commentaries in high-profile places last week took issue with aspects of the ways in which President Trump and New York Gov. Andrew Cuomo … Read the whole story
by Tanya Gazdik
Joe Eberhardt, president and chief executive officer of JLR North America, is assuming Kim McCullough's duties. Read the whole story
by Joe Mandese
Even as the White House signals it plans to begin "opening" America back up sooner than originally anticipated, the percentage of Americans who believe … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The auto industry was hit hard by high gasoline prices and foreign competition in the '70s. And this is now TV's energy crisis moment. Read the whole story
-
by Richard Whitman, Columnist
The coalition behind The Great American Takeout Has Teamed with Coca-Cola on a gift-card giveaway sweepstakes that includes a $5,000 grand prize. Read the whole story
-
by Wayne Friedman
"Every day is Black Friday, "according to a new study from ad-technology company SteelHouse. "Ecommerce prices are dropping fast, while purchases increase." Big-time price … Read the whole story
COMMENTARY
by Karlene Lukovitz
OTT is far more measurable than many marketers think, says NCS TV/programmatic solutions chief Thomas Eaton. And with more brands trying the platform because … Read the whole story