A month deeper into the pandemic crisis, the ad industry's "buy-side" has become more resolute about disrupting previous ad plans for the year. That's … Read the whole story
"The plan has always been to create data-led packages using AI technology, to guarantee outcomes," says Arthur Sadoun, Publicis Groupe Chairman and CEO. The … Read the whole story
Facebook said it experienced a "significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads." Read the whole story
WPP reported a 4.9% revenue decline from continuing operations (excluding the impact of the Kantar sale) with a 3.3% dip in organic net revenue. … Read the whole story
To connect recipients with the meal and to foster a deeper connection with People, sales reps got in touch with those selected to receive … Read the whole story
Ninety-nine percent of our TV newscasts are made up of stories connected to the pandemic. The other 1%? The weather. Read the whole story
The beauty company is releasing eight custom-branded augmented reality lenses, which Snap will feature for a week on the opening page of the platform. Read the whole story
The appointment comes shortly after SRDS was acquired by Adwanted Group. Kent led Kantar North America and earlier served in a number of roles … Read the whole story
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff … Read the whole story
The idea that athletes would have an advantage over average students has completely flipped with the advent of social media. Read the whole story
For national TV marketing of video streaming platforms, April spending is up nearly threefold, with total spending up $113.4 million from March 30-April 28 … Read the whole story
As the pandemic persists, people report relying more on audio to counteract their increased levels of stress and anxiety. Read the whole story