by Joe Mandese
Advertisers and agencies appear to be reaching the same level of content consumption interest they showed in mid-February, a powerful new index created by … Read the whole story
by Wayne Friedman
ViacomCBS will showcase combined assets of its Viacom cable TV-based platforms and will offer CBS Television Network programming as well as original programming for … Read the whole story
by Joe Mandese
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and … Read the whole story
by Laurie Sullivan
Some brands managed to increase Q1 ad spend on Amazon, driving strong results, according to a Teikametrics study, but a combination of supply-chain issues … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Because of COVID-19, media outlets should all be focused on the same story. But right now it's still "us" versus "them." Read the whole story
by Karlene Lukovitz
Ampersand will also use Verizon Media's DSP as its primary buying platform for CTV and OTT inventory. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Ever since the 1990s and his great success with "Seinfeld," he has been America's favorite comedian. Read the whole story
by Wayne Friedman
Roku says its OneView platform will leverage TV identity data to manage advertising across OTT, desktop and mobile campaigns, enabling advertisers to buy media … Read the whole story
by Larissa Faw
The Dallas-based agency will be responsible for overall creative advertising strategy as well as digital strategy, sponsorship marketing, consumer promotions, CRM/analytics, and multicultural marketing … Read the whole story