Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad … Read the whole story
TV couldn't be better. It has become our perfect pandemic partner. It's our industry that needs to adapt. Read the whole story
"With our state in the midst of a global pandemic and economic crash, and just beginning on our road to recovery, it would be … Read the whole story
Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. … Read the whole story
In the seventh edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, the lab hosts UM strategists Lin Liu … Read the whole story
Nothing satisfies like blaming an inanimate object for spreading the virus. Here's a list of possible suspects. Read the whole story
The company is planning its return-to-office schedule in phases, aimed at reaching specific percentages of staff by set calendar dates. Read the whole story
Lucky Brand is hoping all this safer-at-home downtime has sharpened consumers' competitive spirit for fun daily challenge games. Read the whole story
TV and media executives are mulling a bifurcated start to the TV season -- some in September, some in January. Read the whole story
A new documentary series introduces a whole new generation of viewers to the wonders of TV talk shows in the 1990s. Read the whole story
Univision joins seven other major broadcasters in testing Nielsen's platform, which aims to enable networks to unlock national addressable inventory impressions at scale and … Read the whole story
It appears that the lower the cost per click falls on keyword terms in Google Ads, the stricter Google becomes with payment terms. Marketers … Read the whole story
The Supreme Court heard arguments about whether to strike down the Telephone Consumer Protection Act, which prohibits companies from robotexting and robocalling cell phones … Read the whole story
Mom's special day is about to get the Zoom treatment in many parts of the country where shutdown restrictions are still in place. But … Read the whole story
"We anticipate that our ad business will deliver substantial revenue growth on a year-over-year basis," Roku said --" albeit at a slower pace and … Read the whole story
Sheltering at home during the pandemic has led to a blurring of weekday and weekend viewing habits and levels, Comcast data show. But contrary … Read the whole story