Political ad spend for the 2020 political season so far is at $2.19 billion -- more than $1 billion more than spending at this … Read the whole story
Screenvision Media, which has been hard hit by the closure of most of much of America's cinema screens, this morning announced an expansion into … Read the whole story
Revlon established in-house agency The Red House a couple of years ago and reported total ad expenses of $507 million for 2018. The company … Read the whole story
The rampant availability of new sources of audience data -- and of data management platforms to organize them -- has created a kind of … Read the whole story
Instead of bringing Tall Poppy Syndrome to America, let's create a Growing Poppy Culture. Let's celebrate those who have the vision, the ambition and … Read the whole story
At a time when stabilizing the supply chain has become a top concern and priority for much of corporate America, the Association of National … Read the whole story
The middlemen in the industry still eat up about half of dollars invested in programmatic -- about the same number as was reported five … Read the whole story
A petite teen girl suddenly acquires super powers, clobbers a trio of jock bullies and then blows up a vintage Mustang. Read the whole story
The Justice Department and state attorneys general are preparing to sue Google for allegedly using its market power to squelch competition, according to a … Read the whole story