by Wayne Friedman
April witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV ad revenues. Major TV advertisers significantly … Read the whole story
by Joe Mandese
Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You … Read the whole story
by Sarah Mahoney
When Terrell "Trizz" Myles penned a poem about coming together to beat COVID-19, Walmart's marketing team liked it so much they turned it into … Read the whole story
by Laurie Sullivan
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
PR folks are often at the very bottom of the marketing flow, subject to following orders from above that compromise the integrity of their … Read the whole story
by Sara Guaglione
The event serves as a first-look for employees at new products and services launching at the company. It's usually held across five Verizon Media … Read the whole story
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by Laurie Sullivan
Merkle has begun integrating Google data into its Economic Resilience Dashboard that measures the effects of COVID-19 on curbside pickups and demand for brick-and-mortar … Read the whole story
by Joe Mandese
Americans say they are using social media more in recent weeks because of the COVID-19 pandemic, especially women. That's the finding of a Knight … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A lawsuit accusing the cable network of spreading false information about COVID-19 is barred by the First Amendment, Fox News told a Seattle judge … Read the whole story
by Wendy Davis
"Our nation's ad-supported news media faces a regulatory hammer blow from these new browser obligations against the anvil of the pandemic-driven pullback in the … Read the whole story
COMMENTARY
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Instead, the newspaper will use the data collected directly from readers to track their visits to its digital properties and show them ads. Read the whole story
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by Richard Whitman, Columnist
Social-listening platform Talkwalker and marketing-analytics firm Trust Insights are out with a new report about changing social-media habits during the crisis. Read the whole story