• by Joe Mandese  @mp_joemandese, May 22, 2020

Screenvision Media, which has been expanding to out-of-home locations beyond its base in-theater cinema network, is also expanding into new outdoor cinema locations. You know, drive-ins. And it’s working with State Farm insurance to bring the old school moviegoing experience to Americans nationwide.

State Farm has signed on to be the official sponsor of Screenvision’s summer drive-in movie series, which kicks off today as part of a Memorial Day Weekend launch.

“Drive-in movie theaters are experiencing a renaissance as the socially responsible way to safely enjoy movies and interest is surging, supporting local theater owners,” a Screenvision spokesperson noted, adding that State Farm’s sponsorship will begin with “welcome messaging,” drive-in trivia, fun facts, as well as long-form content and -- of course, State Farm brand messaging, across more than 166 drive-in theaters nationwide through August.